Organiq — Organic TikTok & Reel Attribution Platform for Mobile Apps

Context & The Organic Attribution Problem

Mobile app founders and growth teams rely heavily on organic TikTok and Instagram Reel videos for customer acquisition. A single viral post can drive tens of thousands of app installs overnight.

However, traditional attribution platforms (MMPs like AppsFlyer or Branch) only track paid campaigns with tracking links or ad tokens. Because organic TikTok posts don't support custom tracking links in short-form video feeds, founders had zero visibility into which specific video or creator drove which user download.

"Paid ads have tracking tokens. Organic viral content has black holes. Organiq bridges the gap between viral short-form videos and verified app installs."

Product Architecture: Dual-Layer Matching

Organiq solves attribution by combining real-time quantitative view growth tracking with AI multimodal content disambiguation.

Frictionless 5-Minute Onboarding SDK

Rather than forcing users to type text in a survey, Organiq embeds a zero-latency SDK into the app onboarding flow. Upon app launch, Organiq queries candidate viral posts in real-time based on growth velocity.

The user is presented with a 4-candidate visual grid displaying thumbnail previews of the top viral posts. A single tap confirms exact creative attribution with 100% precision.

Organiq.fetchAttributionCandidates { candidates in
    // Real-time 30-min Growth Velocity Ranking
    self.showCreativeGrid(candidates: candidates.top4)
}